Cross Brand Design Services(R)7

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B R A N D A E S T H E T I C S

Northwest Modern

Heritage Modern

Industrial – – Simple designs, utilitarian – – Form is defined by function – – Absence of decoration – – Emphasized connections, brackets & components – – Geometric patterns – – Powder coated finishes – – Emphasis on metal and mixed materials

– – Form is guided by function – – Understated

– – More referential of historical influences – – Higher level of detail & decoration (turnings, connections, moldings, ornamentation etc) – – Curved lines & turned forms – – Warm stains & antique finishes – – Emulating aged qualities from the past

– – Influenced by bring the outdoors in – – A focus on wood, joinery and craft – – Absence of stains – – Streamlined geometry – – Honest materials