Cross Brand Design Services(R) 5

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B R A N D A E S T H E T I C S

Northwest Modern

Heritage Modern

Industrial – Simple designs, utilitarian – Form is defined by function – Absence of decoration – Emphasized connections, brackets & components – Geometric patterns – Powder coated finishes – Emphasis on metal and mixed materials

– Form is guided by function – Understated

– More referential of historical influences – Higher level of detail & decoration (turnings, connections, moldings, ornamentation etc) – Curved lines & turned forms – Warm stains & antique finishes – Emulating aged qualities from the past

– Influenced by bring the outdoors in – A focus on wood, joinery and craft – Absence of stains – Streamlined geometry – Honest materials